Rocky McPherson is recently retired from serving for 10 years as the Vice President, Military and Defense programs, Enterprise Florida, Inc.—a public/private agency responsible for economic development initiatives in Florida. He had previously served five years as the Executive Director, Florida Department of Veterans Affairs. He served on the U.S. Department of Veterans Affairs Advisory Committee on Operation Iraqi Freedom/Operation Enduring Freedom (OIF/OEF) Veterans and families.

Rocky is a Vietnam veteran who served in combat, both as an Infantry Officer and as a carrier based Naval Aviator flying the A6E. During his Marine career he held key leadership roles as the Deputy Director, Marine Personnel Management Division; Chief of Staff, III Marine Expeditionary Force, and as a Group Commander, Marine Aviation Training Group, NAS Whidbey Island.

He is a 1966 graduate of the U.S. Naval Academy, and holds a Master of Political Science degree from Auburn University. He is also a graduate of the National War College in Washington, DC. Rocky and his wife Connie reside in Yulee, Florida.

Governor Rick Scott appointed Rocky to the Veterans Florida Board of Directors in 2017, and Governor Ron DeSantis reappointed him in 2022.